50 Rue Taitbout, 75009 Paris
Bar | Hotel | Restaurant
The company aims to establish itself as an emerging international luxury hotel brand by opening 100 hotels worldwide by 2025/2030. With a strategic focus on expanding in Asia, it is also setting its sights on European markets, followed by the United States. Currently, 18 major cities in Europe have been identified, alongside 300 potential sites and 30 ongoing project studies. The target locations are primarily cities that attract over 15 million international travelers, featuring a balanced mix of business and leisure opportunities, or exhibiting significant tourism growth.